Finding it hard to create the right first impression for your product? 7UP do it perfectly with their Netherlands website.
The website showcases the 7UP range available to customers in a very fun, immersive and creative way. The amount of content is actually fairly brief, but has just the right amount to inform the customer about the product and make you reach for a 7UP to clench the thirst.
They go all out with the latest web effects to give that added value and with great effect. Although simple/minimalist the artwork and animation works well and provides a seamless browsing experience. Remove the logos, would you guess the brand? That’s clever design.
Overall the website gives a fun, enjoyable experience. All the animation and graphic work just shout 7UP and you really get a feel for the brand through the website. Although not the most technical, it is done very well and in our eyes, without fault. If we had to make one comment, with such a great website it would of been great to have the language localised dependent upon country just so the non-dutch speakers can be wowed too!
Our rating: 7.3
Website URL: 7UP Website – Netherlands