If you’re ever looking for a reference for product orientated design then this tops it. Wed’ze have created a ‘break off’ from their main website to really showcase the Goggle range.
For ecommerce design, creative tends to get put to the back limiting the user experience (UX). Wed’ze have created an efficient website that consists of fluid transitions that add value to the sale.
Instead of saying ‘buy now’ you feel asif you’re on a journey with the goggles and the Wed’ze brand building an emotional connection. It’s not all about the sale with digital, add value where ever possible and make the user feel special.
It’s not one of our usual creative picks but this we felt needed a mention, we love the transitions, experience and colour scheme and is a solid ecommerce website.
Our rating: 6.4
Website URL: Goggles by Wed’ze