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E-commerce for a challenger brand

Introduction 

Hello Tea is a luxury Japanese tea brand selling luxury tea, to western markets.

Apart of a wider group of brands, Hello Tea is positioned to target mid & high-end health conscious consumers. Great emphasis is put on the premium ingredients used, attention to quality and the customer’s experience with the product.

Partners in creative

Our Role 

The objectives of the website are to expose new customers to the challenger brand.

Our role is to create an interactive experience for the website’s users that reflected the new brand guidelines for the Hello Tea brand. We created a distinctive, modern brand appealing to the luxury
target market.

User-Centred Design Process

Deliverables 

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Challenges, Objectives and Stakeholder Interview
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Competitor Analysis, Personas and Research
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User flow, Mood boards, Low-fidelity Wireframes
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Brand Guidelines & Visual Concepts (UI)
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Product Rendering and Label Design
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Interaction Design (UX), Prototyping
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Development & Quality Control
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Deployment & Launch
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Final Website 

The final website is award-nominated, has been given an honourable mention and a certificate of mobile excellence.

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Get a free Website or Application audit 

As a product manager or head for digital transformation/marketing, we understand it’s sometimes difficult to understand where the pain points exist. Our team will conduct a free audit to help you better understand where these are and how they can be overcome.

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Lets grab the bull by the horns 

Contact our friendly team to start your project today.

020 3488 1400
Info@codingcreed.co.uk