Hello Tea is a luxury Japanese tea brand selling luxury tea, to western markets.
Apart of a wider group of brands, Hello Tea is positioned to target mid & high-end health conscious consumers. Great emphasis is put on the premium ingredients used, attention to quality and the customer’s experience with the product.
The objectives of the website are to expose new customers to the challenger brand.
Our role is to create an interactive experience for the website’s users that reflected the new brand guidelines for the Hello Tea brand. We created a distinctive, modern brand appealing to the luxury
The final website is award-nominated, has been given an honourable mention and a certificate of mobile excellence.