Hello Tea is a luxury Japanese tea brand selling luxury tea, to western markets.
Apart of a wider group of brands, Hello Tea is positioned to target mid & high-end health conscious consumers. Great emphasis is put on the premium ingredients used, attention to quality and the customer’s experience with the product.
Partners in creative
OurRole
The objectives of the website are to expose new customers to the challenger brand.
Our role is to create an interactive experience for the website’s users that reflected the new brand guidelines for the Hello Tea brand. We created a distinctive, modern brand appealing to the luxury target market.
Branding
UI/UX
Interaction Design (UX)
Product Design
Website Development
User-Centred Design Process
Deliverables
Challenges, Objectives and Stakeholder Interview
Competitor Analysis, Personas and Research
User flow, Mood boards, Low-fidelity Wireframes
Brand Guidelines & Visual Concepts (UI)
Product Rendering and Label Design
Interaction Design (UX), Prototyping
Development & Quality Control
Deployment & Launch
FinalWebsite
The final website is award-nominated, has been given an honourable mention and a certificate of mobile excellence.
As a product manager or head for digital transformation/marketing, we understand it’s sometimes difficult to understand where the pain points exist. Our team will conduct a free audit to help you better understand where these are and how they can be overcome.
