What are the best colours for websites?
Subconsciously we all associate colours with different things and emotions, some being positive and some negative. That’s why choosing what best colours for websites is very important.
Firstly let’s break down what colours can mean.
Red is the colour of blood, warning signs and stop signs meaning, for the most part, we associate the colour red with danger, but red is also the colour of determination, love and passion. Red is certainly a colour to use in moderation.
Orange combines the warmness of red with the brightness of yellow, making orange the perfect warming and inviting colour. Orange is often associated with joy, warmth and tropical weather.
Yellow is one of the loudest colours. It screams look at me! Which is why hard hats and high vis jackets are yellow. However, a dingy brown toned yellow could be associated with disease.
Green is the colour of nature. It symbolises freshness, harmony, growth and fertility. Green is a common colour among websites.
Blue is often associated with the sky and sea. It symbolises depth, stability, loyalty, intelligence and faith. Blue promotes tons of positive energy which is why it is the most popular colour to use on a website.
Purple combines the warmth of red and the stability of blue. Purple often symbolises nobility, power, luxury and ambition. When purple is used correctly, it can give a website a royal feel.
White is the purest of colours. It symbolises safety, cleanliness and innocence. It makes every colour stand out (hence why its almost always a background colour). White is often used for dental practices and clinic websites.
Black is a tricky colour, it can be associated with elegance, formality and mystery but it can also be associated with death and evil. Too much black on your website can take it from elegant to eery.
Some colours carry more positive energy than others, but that doesn’t mean those colours shouldn’t be used. It’s all about finding the right balance of colours. It’s best to pick 2-3 main colours and stick with them, sometimes using too many colours can make things look unprofessional and messy.
When it comes to choosing the best colours for websites it all depends on what area of work you are in, for example, Gardener – Green, Plumber – Blue, Estate agents – Purple. Finding colours that compliment each other is easy when you know how.
Take a look at a colour wheel and pick a colour, the colour opposite is that colours complimentary colour, for example, green- red. These colours compliment each other as they help each other stand out. Popular colour combinations are blue and orange, pink and green and purple and yellow.
You may opt to stay in one colour family to make your website look more harmonised, sticking with one colour family can make your website look more “grown-up”. For example red goes with pink, yellow with orange and so on. Any gradations in the same colour family will match as long as they’re the same brightness and hue.
If you’re still stuck on what colour/colours will suit your branding best, then don’t be afraid to ask! We at Coding Creed know everything colour and branding! Also, never be afraid to say you want a particular colour as your website is personal to you. You can email us at firstname.lastname@example.org, call on 020 3488 1400 or drop us a message via the form below.